Digital Marketing Role

Role of digital marketing in industry & its scope, paid tools use in industry, working profile and scope of digital marketing as a business.

Google Adwords

Introduction of the Google Ads, Setup of Ad account and creating ad sets and ad copy. Audience setup and targeting and remarketing.

Facebook Paid Advertising

Facebook Ad manager introduction, study of account setup, ad types, audience selection and ad set creation.


Installation of WordPress, setup and activation. Study of WordPress dashboard, themes and plugins. Website Creation.

Influencer Marketing

Influencer Marketing types and criteria. Account Setup and approaching to brands. Introduction with tools. Types of Influencer marketing.

Landing Page Techniques

Creation of landing pages and tools use for landing page creation. Tracking of leads come from landing pages.

Digital Marketing for Business

Specially design for Business Owners to know how to grow business online and improve online visibility.

Google Analytics

Introduction to Google Analytics, Setup of analytics account for basic and e-commerce website. In-depth study of Google Analytics.

Local SEO

SEO for local businesses, local keywords research and implementation of local SEO strategies to rank business locally.

Social Media Marketing

Introduction with social media channels, marketing tools, marketing setup and social media working.

Email Marketing

Introduction of Email marketing tools, tools insights and setup of campaigns and automation of email funnel and newsletters.

Affiliate Marketing

Introduction of Affiliate marketing programs. Affiliate program participation and introduction with Amazon Affiliate program.

Digital Marketing Tools

Introduction of digital marketing free or paid tools and detailed study of tools insights and its industry use.

Content Writing and Management

Creating Ad copies, Website Content and blog post. Highlighted points to make Content evergreen and how to manage it.

Google Webmaster

Overview of Google Search Console, setup of search console account and study of search console insights including best practices to use it.


Introduction with Search Engine Optimization, Search Engine Working and SEO strategies. Practical examples. Detail Website Optimization.

Facebook Chat bot Setup

Introduction with Facebook Chat bot, setup of Chat bot. setup responses in Chat bot and testing.

Youtube SEO

Youtube channel creation, video uploading and video SEO. Creative studio dashboard study and monetization process study.

Ad Networds

Introduction with Ad networks to monetize your websites. Ad account eligibility, setup and ad placement optimization to increase revenue.

WhatsApp Marketing Setup

Setup of Business Account with Map integration, auto-responses and products listing on account. Selling Products.

Automation and Tracking

Automation of social media posting and tracking of visitors. Overview to automation tools.

Google My Business

Overview, Google My Business account setup, insights and practical knowledge to rank Google My Business Listing on Search Engine.


Introduction of Accelerated Mobile Pages and strategies to optimize web pages. Tools to use in AMP. Tracking AMP performance.

E-commerce Website

Setup of E-commerce website with drag and drop method and templete. SEO of E-commerce website.


Setup of blogging website, monetization of website and SEO of the blog post. Domain and hosting setup and integration.

Business Listing

Study of business listing websites to increase online visibility of business. Business listing sites setup and optimization.

Freelancer Techniques and Tools

Introduction with top freelancing sites, account setup and detailed preparation. Tips and guidance.

Digital Career Preparation

Conducting mock interviews and provide assignments for Technical rounds and interview preparation.

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