Course Details
- Home
- Course Details
Digital Marketing Expert
Have Any Question?
Have any queries, Feel free to Connect with us
- +91 9834893920
Course Description
Advanced Digital Marketing program covers all major digital marketing module search engine optimization, social media marketing, Google PPC ads, Google Analytics and website designing in WordPress. Program also covers Canva designing, Fiverr and Upwork freelancing plateforms.
Social Media Marketing
Facebook
- Developing a useful Company / fan Page
- Facebook business page optimization
- Engaging your Audience, Types of posts, post scheduling
- Importance of Hashtags & how to use them
- Page Insights and reporting
- Page Access
- How to create Business Manager Accounts
- What is Account, Campaign, Ad Sets, Ad Copy
- How to Create Campaigns on Facebook
- What is Budget & Bidding
- Different Objectives for campaigns
- Audience selection
- How to create effective ad copy
- Types of Ads, placements
- How to setup Facebook pixel
- Ad account access
Instagram
- Instagram account creation
- Public and private account difference
- Instagram creator and brand account
- Stories, reels, and collaborator setup
- How to use the hashtags
- Instagram paid ads objectives
- Instagram paid ad setup
- Budget and scheduling
- Insights and reporting
- How to verify blue tick
- How to become influencer
LinkedIn
- Profile Setup
- Building quality connections
- How to use Groups-drive traffic with news & discussions
- How to create LinkedIn Company Page & Groups
- Engaging your Audience
- How to use filter
- How to get jobs and work on LinkedIn
- How to create Campaign Manager Account
- What is Account, Campaign Groups, Campaigns
- Objectives for Campaigns
- Bidding Strategies
- Detail Targeting
- Advanced Audience Targeting
- Ad Format
- Conversion Tracking
Youtube
- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- Video SEO
- YouTube Video Optimization
- Promote Your Video
- Use of playlists
- YouTube AdSense
- Important and Useful tools
- Channel Monetization
- How to create Creator Studio in YouTube & Verify Your Channel
- Linking Google AdSense & YouTube AdSense
Twitter
- How to use Twitter
- What are hashtags, Lists
- Twitter Tools
- Popular Twitter Campaigns
Search Engine Optimization
Onpage SEO
- What are Search Engines and Basics?
- HTML Basics
- Keywords Research
- Competitors Analysis
- Tittle and Description tags optimization
- Image Alt tag
- robots.txt
- Manual Sitemap creation
- Google Search Console Integration
- Crawling and Indexing
- Google Analytics Integration
- Schema Markup
- Breadcrumbs
- Internal linking
- SEO WordPress Plugin – RankMath, Yoast
- SEO tools – SEMRush, Ahref
- E-commerce SEO
Off-page
- What is external linking
- Do-follow and no-follow links
- Anchor text and hyperlinking
- What is DA and spam score
- Types of link building
- What is outreach
- Search filter commands
- Paid and free guest posting
- What is link juice
- What is disavow
Google My Business
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
Submissions
Google Analytics
- Introduction
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- Real Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
WordPress Website Development
WordPress
- How to connect domain and hosting
- Difference between wordpress.org and .com
- WordPress Installation
- Theme selection
- Demo Import
- Design website with Page Builders
- Important plugins
- Widgets
- E-commerce website setup
- Payment gateway setup
- Blog website Setup
- Google Adsense setup
Google AdWords
Google Ads
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Ad groups and Keywords
- Ad extensions
- Search ads
- Video skippable and non-skippable ads
- Conversion Setup and tracking
Miscellaneous
Email Marketing
- Introduction to Email Marketing basic.
- How does Email Marketing Works.
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
- Email Marketing Best Practices
Google Tag Manager
- Adding GTM to your website
- Configuring trigger & variables
- Set up AdWords conversion tracking
- Set up Google Analytics
Freelancing
Best freelancing platforms
How to use Fiverr
How to use Upwork
How to get work quickly